<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Killer Hooks: Curiosity & Intrigue]]></title><description><![CDATA[Hooks built to create curiosity gaps, unanswered questions, suspense, surprise, and the need to keep reading.]]></description><link>https://www.killerhooks.com/s/curiosity-and-intrigue</link><image><url>https://substackcdn.com/image/fetch/$s_!VHrj!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1ccbb54-da15-47af-aa54-c4102545d28a_1024x1024.png</url><title>Killer Hooks: Curiosity &amp; Intrigue</title><link>https://www.killerhooks.com/s/curiosity-and-intrigue</link></image><generator>Substack</generator><lastBuildDate>Thu, 17 Sep 2026 11:07:14 GMT</lastBuildDate><atom:link href="https://www.killerhooks.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[KillerHooks.com]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[killerhooks@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[killerhooks@substack.com]]></itunes:email><itunes:name><![CDATA[Roger Santos]]></itunes:name></itunes:owner><itunes:author><![CDATA[Roger Santos]]></itunes:author><googleplay:owner><![CDATA[killerhooks@substack.com]]></googleplay:owner><googleplay:email><![CDATA[killerhooks@substack.com]]></googleplay:email><googleplay:author><![CDATA[Roger Santos]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[I Didn’t Expect This]]></title><description><![CDATA[Your best hook might be hiding in the thing that surprised you.]]></description><link>https://www.killerhooks.com/p/i-didnt-expect-this</link><guid isPermaLink="false">https://www.killerhooks.com/p/i-didnt-expect-this</guid><pubDate>Wed, 16 Sep 2026 21:41:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Px4L!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Px4L!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Px4L!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Px4L!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Px4L!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Px4L!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Px4L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg" width="1218" height="835" 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srcset="https://substackcdn.com/image/fetch/$s_!Px4L!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Px4L!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Px4L!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Px4L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9622d1-7311-42bd-99b0-f1a3a19902b9_1218x835.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Turn &#8220;I Didn&#8217;t Expect This&#8230;&#8221; Into 80 Scroll-Stopping Hooks</strong></p><p><em>You don&#8217;t need to be a prompt engineer. You just need to know what you expected&#8230; and what actually happened.</em></p><p>Sometimes the strongest opening isn&#8217;t a clever headline.</p><p>It&#8217;s the moment something <strong>didn&#8217;t go the way you thought it would</strong>.</p><p>A result you didn&#8217;t expect.</p><p>A lesson that caught you off guard.</p><p>A discovery that completely changed how you looked at something.</p><p>That&#8217;s exactly what <strong>I Didn&#8217;t Expect This</strong> is built to uncover.</p><p>Tell the tool:</p><ul><li><p>Who you&#8217;re creating for</p></li><li><p>Your primary platform</p></li><li><p>Your topic</p></li><li><p>Your target audience</p></li><li><p>What you expected to happen</p></li><li><p>What actually happened instead</p></li><li><p>The tone you want</p></li><li><p>The content format you&#8217;re creating</p></li><li><p>And any extra constraint you want the AI to follow</p></li></ul><p>Then it builds <strong>8 different prompt strategies</strong> around your discovery &#8212; including pattern interrupts, audience-specific angles, tension builders, specificity-first hooks, conversational openings, value-driven hooks, and tighter editorial cuts.</p><p>Each prompt is designed to generate <strong>10 distinct hooks</strong>.</p><p>That means one unexpected discovery can become dozens of potential openings for LinkedIn, X, Instagram, TikTok, YouTube, email, newsletters, and more.</p><p>And because the prompts are already engineered for you, you don&#8217;t have to figure out how to &#8220;talk to AI&#8221; correctly.</p><p>Just fill in the blanks.</p><p>Copy the prompt.</p><p>Let AI do the heavy lifting.</p><p><strong><a href="https://ai.killerhooks.com/tools/i-didnt-expect-this.html">Try &#8220;I Didn&#8217;t Expect This&#8221; &#8594;</a></strong></p><p><strong><a href="https://www.linkedin.com/in/rsantosengineer/">Roger</a></strong></p><p>P.S. Want to become a faster, sharper online writer&#8212;not just generate better hooks? <strong><a href="https://ship30.partners/startwritingonline?utm_source=killerhooks-i-didn-t-expect-this">Start Writing Online here &#8594;</a></strong></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.killerhooks.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.killerhooks.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Nobody Tells You Generator]]></title><description><![CDATA[The best hooks often reveal what people only learn the hard way.]]></description><link>https://www.killerhooks.com/p/the-nobody-tells-you-generator</link><guid isPermaLink="false">https://www.killerhooks.com/p/the-nobody-tells-you-generator</guid><pubDate>Wed, 16 Sep 2026 21:32:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!u-No!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!u-No!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!u-No!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 424w, https://substackcdn.com/image/fetch/$s_!u-No!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 848w, https://substackcdn.com/image/fetch/$s_!u-No!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!u-No!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!u-No!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg" width="1212" height="838" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:838,&quot;width&quot;:1212,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:420561,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.killerhooks.com/i/210432876?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdc367e34-11cf-46cb-8dc4-70ac8e009cc3_1264x848.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!u-No!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 424w, https://substackcdn.com/image/fetch/$s_!u-No!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 848w, https://substackcdn.com/image/fetch/$s_!u-No!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!u-No!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb17e1a80-d777-4ade-9243-2232bf519d0f_1212x838.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Nobody Told You This&#8230; Until Now</strong></p><p><em>Turn hidden truths, hard-earned lessons, and overlooked insights into hooks people can&#8217;t help but read.</em></p><p>You know those lessons that make you say:</p><p>&#8220;Why didn&#8217;t anyone tell me this sooner?&#8221;</p><p>That&#8217;s exactly what <strong>The Nobody Tells You Generator</strong> is built to uncover.</p><p>Give it your topic, audience, hidden insight, and why it matters.</p><p>Then the tool creates <strong>8 different AI-ready prompt directions</strong> designed to attack the idea from completely different angles:</p><ul><li><p>Direct mechanism</p></li><li><p>Pattern interrupts</p></li><li><p>Audience mirroring</p></li><li><p>Specificity-first hooks</p></li><li><p>Platform-native conversation</p></li><li><p>Tension builders</p></li><li><p>Value-driven curiosity</p></li><li><p>Sharper editorial cuts</p></li></ul><p>And you don&#8217;t need to know how to write prompts.</p><p>You don&#8217;t need to be a prompt engineer.</p><p>The tool builds the detailed prompt for you&#8212;including your platform, format, tone, audience, insight, and constraints&#8212;so you can copy it into ChatGPT and start generating hooks.</p><p><strong>Find the hidden truth. Turn it into curiosity. Make people stop scrolling.</strong></p><p>&#128073; <strong><a href="https://ai.killerhooks.com/tools/the-nobody-tells-you-generator.html">Try The Nobody Tells You Generator</a></strong></p><p><strong><a href="https://www.linkedin.com/in/rsantosengineer/">Roger</a></strong></p><p>P.S. Want to get better at turning ideas like these into writing people actually want to read? <strong><a href="https://ship30.partners/startwritingonline?utm_source=killerhooks-the-nobody-tells-you-generator">Start Writing Online</a></strong> and build a repeatable writing habit that makes publishing easier.</p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.killerhooks.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.killerhooks.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Hidden in Plain Sight]]></title><description><![CDATA[Most creators don&#8217;t need another &#8220;viral hook formula.&#8221; They need a better angle.]]></description><link>https://www.killerhooks.com/p/hidden-in-plain-sight</link><guid isPermaLink="false">https://www.killerhooks.com/p/hidden-in-plain-sight</guid><pubDate>Wed, 16 Sep 2026 19:45:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!4LBQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://ship30.partners/startwritingonline?utm_source=killerhooks-hidden-in-plain-sight" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4LBQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4LBQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4LBQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4LBQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4LBQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg" width="1232" height="833" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:833,&quot;width&quot;:1232,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:401589,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://ship30.partners/startwritingonline?utm_source=killerhooks-hidden-in-plain-sight&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.killerhooks.com/i/210432904?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf2b0038-75db-43d4-9d7e-bc56c39eadb0_1264x848.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!4LBQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4LBQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4LBQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4LBQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78cb381c-e2f2-4756-b8e6-f7386ed7d684_1232x833.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Your Best Hook Might Be Hiding in Plain Sight</strong></p><p>This free AI prompt tool finds the overlooked truth inside your topic &#8212; then turns it into hooks people actually want to read...</p><p>You know the feeling.</p><p>You have a solid topic.</p><p>You know there&#8217;s something interesting buried inside it.</p><p>But every hook you write sounds like something your audience has already scrolled past 47 times today.</p><p>That&#8217;s exactly what <strong>Hidden in Plain Sight</strong> is designed to fix.</p><p>Instead of asking AI to &#8220;write me 10 viral hooks&#8221; and hoping for the best, you give the tool a few useful details:</p><ul><li><p>Your platform and content format</p></li><li><p>The topic you&#8217;re writing about</p></li><li><p>The audience you want to attract</p></li><li><p>The hidden truth or overlooked insight you want to reveal</p></li><li><p>Why that insight actually matters</p></li><li><p>The tone you want to use</p></li><li><p>Any constraints you want the AI to follow</p></li></ul><p>Then it creates <strong>8 strategically different AI prompts</strong> built around the same idea.</p><p>You&#8217;ll get approaches like <strong>Pattern Interrupt, Audience Mirror, Specificity First, Tension Builder, Value Signal, Conversation Native, Editorial Cut</strong> and a direct version of the <strong>Hidden in Plain Sight</strong> mechanism.</p><p>That means you don&#8217;t have to be a prompt engineer.</p><p>You don&#8217;t have to know how to structure complicated AI instructions.</p><p>And you definitely don&#8217;t have to keep typing, <em>&#8220;Make it punchier.&#8221;</em></p><p>Just fill in the blanks, generate your prompts, copy the direction you like, and let AI do the heavy lifting.</p><p><strong><a href="https://ai.killerhooks.com/tools/hidden-in-plain-sight.html">Try Hidden in Plain Sight &#8594;</a></strong></p><p><strong><a href="https://www.linkedin.com/in/rsantosengineer/">Roger</a></strong></p><p>P.S. Better prompts help. Better writing skills compound. If you want a practical system for writing and publishing consistently online, <strong><a href="https://ship30.partners/startwritingonline?utm_source=killerhooks-hidden-in-plain-sight">Start Writing Online here &#8594;</a></strong></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.killerhooks.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.killerhooks.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Payoff Pending]]></title><description><![CDATA[Your best hook might be hiding the answer instead of revealing it.]]></description><link>https://www.killerhooks.com/p/payoff-pending</link><guid isPermaLink="false">https://www.killerhooks.com/p/payoff-pending</guid><pubDate>Wed, 09 Sep 2026 01:08:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!J1cH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://ship30.partners/startwritingonline?utm_source=sqxl4vhttps://ship30.partners/startwritingonline?utm_source=killerhooks-payoff-pending" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!J1cH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J1cH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J1cH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J1cH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!J1cH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg" width="1264" height="848" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:848,&quot;width&quot;:1264,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:783754,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://ship30.partners/startwritingonline?utm_source=sqxl4vhttps://ship30.partners/startwritingonline?utm_source=killerhooks-payoff-pending&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.killerhooks.com/i/214812921?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!J1cH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J1cH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J1cH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J1cH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6746e254-53f1-4002-936a-41e981da4cc4_1264x848.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Make Them Need to Know What Comes Next</strong></p><p><em>Use AI to create open-loop hooks that build curiosity without resorting to cheap clickbait...</em></p><p>Most weak hooks make the same mistake:</p><p>They give away too much, too soon.</p><p>The reader gets the answer in the opening line&#8230; and suddenly there&#8217;s no reason to keep reading, watching, or scrolling.</p><p><strong>Payoff Pending</strong> flips that.</p><p>Tell the tool what you&#8217;re creating, who it&#8217;s for, the payoff you want to hold back, and the context your audience needs first.</p><p>Then it uses AI to generate <strong>8 different prompt strategies</strong> for creating hooks that keep the payoff just out of reach.</p><p>You can use it to:</p><ul><li><p>Create curiosity without sounding like clickbait</p></li><li><p>Generate hooks for TikTok, Instagram, YouTube, LinkedIn, X, email, and more</p></li><li><p>Turn one idea into multiple hook angles and opening styles</p></li><li><p>Control the tone, content format, audience, and constraints</p></li><li><p>Get AI-ready prompts without knowing how to write prompts yourself</p></li></ul><p>You don&#8217;t need to be a prompt engineer.</p><p>You just need an idea worth making people curious about.</p><p><strong><a href="https://ai.killerhooks.com/tools/payoff-pending.html">Try Payoff Pending &#8594;</a></strong></p><p><strong><a href="https://www.linkedin.com/in/rsantosengineer/">Roger</a></strong></p><p>P.S. Want to get better at turning those hooks into content people actually want to read? <strong><a href="https://ship30.partners/startwritingonline?utm_source=killerhooks-payoff-pending">Start Writing Online</a></strong>.</p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.killerhooks.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.killerhooks.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Unfinished Thought Engine]]></title><description><![CDATA[Your best hook might be the one you don&#8217;t finish.]]></description><link>https://www.killerhooks.com/p/the-unfinished-thought-engine</link><guid isPermaLink="false">https://www.killerhooks.com/p/the-unfinished-thought-engine</guid><pubDate>Mon, 07 Sep 2026 03:28:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!rHDR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc29aedff-bd38-4e62-86c9-db82aaaf699c_1210x830.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://ship30.partners/startwritingonline?utm_source=killerhooks-the-unfinished-thought-engine" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!rHDR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc29aedff-bd38-4e62-86c9-db82aaaf699c_1210x830.jpeg 424w, https://substackcdn.com/image/fetch/$s_!rHDR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc29aedff-bd38-4e62-86c9-db82aaaf699c_1210x830.jpeg 848w, https://substackcdn.com/image/fetch/$s_!rHDR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc29aedff-bd38-4e62-86c9-db82aaaf699c_1210x830.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!rHDR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc29aedff-bd38-4e62-86c9-db82aaaf699c_1210x830.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!rHDR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc29aedff-bd38-4e62-86c9-db82aaaf699c_1210x830.jpeg" width="1210" height="830" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Stop Giving Away the Good Part in Your First Sentence</strong></p><p><em>The Unfinished Thought Engine uses AI to turn your ideas into open-loop hooks that create curiosity without resorting to cheap clickbait&#8230;</em></p><p>Most creators make the same mistake.</p><p>They reveal the payoff too soon.</p><ul><li><p>The lesson</p></li><li><p>The answer</p></li><li><p>The surprising result</p></li></ul><p>The thing that would have made someone stop scrolling.</p><p><strong>The Unfinished Thought Engine</strong> helps you do the opposite.</p><p>Give it your topic, audience, platform, tone, content format, the payoff you want to withhold, and the context your reader needs first.</p><p>Then it builds <strong>8 different AI prompt directions</strong> designed to make people want to know what comes next.</p><ul><li><p>You don&#8217;t need to be a prompt engineer.</p></li><li><p>You don&#8217;t need to know how to structure an advanced AI prompt.</p></li><li><p>And you don&#8217;t need to stare at ChatGPT wondering what to type.</p></li></ul><p>The tool does the strategic thinking for you.</p><p>You can generate prompts built around:</p><ul><li><p><strong>Direct Mechanism</strong> &#8212; uses the open-loop technique cleanly and directly.</p></li><li><p><strong>Pattern Interrupt</strong> &#8212; creates an unexpected opening that breaks normal scrolling behavior.</p></li><li><p><strong>Audience Mirror</strong> &#8212; makes the hook feel written specifically for your reader.</p></li><li><p><strong>Specificity First</strong> &#8212; leads with concrete details, contrasts, numbers, moments, or conditions.</p></li><li><p><strong>Conversation Native</strong> &#8212; sounds like something a real person would naturally post.</p></li><li><p><strong>Tension Builder</strong> &#8212; opens a gap between what the audience knows and what they need resolved.</p></li><li><p><strong>Value Signal</strong> &#8212; hints at a meaningful payoff without revealing the answer.</p></li><li><p><strong>Editorial Cut</strong> &#8212; strips away filler for sharper verbs, cleaner rhythm, and tighter hooks.</p></li></ul><p>Each direction generates a prompt engineered to produce <strong>10 distinct hooks</strong> matched to your platform, audience, topic, tone, and format.</p><p>In short: give the tool the idea you want to talk about, and let AI help you turn it into hooks people feel compelled to finish.</p><p><strong><a href="https://ai.killerhooks.com/tools/the-unfinished-thought-engine.html">Try The Unfinished Thought Engine &#8594;</a></strong></p><p><strong><a href="https://www.linkedin.com/in/rsantosengineer/">Roger</a></strong></p><p>P.S. A great hook gets attention. Knowing how to turn that attention into clear, compelling writing is what makes it valuable. <strong><a href="https://ship30.partners/startwritingonline?utm_source=killerhooks-the-unfinished-thought-engine">Start Writing Online &#8594;</a></strong></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.killerhooks.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.killerhooks.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item></channel></rss>